What is Famine Underwear, you may ask?


It’s the undergarments you wear during a shortage of underwear. Usually characterized by lack of elasticity, holes (usually large and awkwardly located), stains, and typically are at least 5 – 10 years old.

Following on from yesterday’s packaging theme, if you own any famine underwear,  make a bonfire with all your old, ugly and worn out panties and bras, then go shopping for beautiful, sexy underwear.

  • Would you wear your holey moley’s to the gym? No.
  • Would we wear them to the GP? No.
  • On a Dirty Weekend Away? No.
  • Maybe a girls only getaway then? No.

Basically you won’t let anyone whose opinion matters see you in your baggy, ventilated or discoloured underpants. The list of people who are likely to see you in your famine underwear is extremely short:

  1. Yourselves.
  2. Maybe your young kids.
  3. Maybe a spouse or lover you’ve long began to take for granted.

To be appreciated by the world, you must appreciate yourself. You must recognise your value and significance. From now on gift-wrap yourself. Wear only underwear you would love to be seen in, especially when nobody is going to see you in it.

Choose underwear that makes you feel sexy. You’d be amazed how good sexy underwear makes you feel, especially if it’s for no one else but you.

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